15 Potential Ideas on How to Get Real Estate Clients

Potential Ideas on How to Get Real Estate Clients

Clients are the life force of a real estate market. If you are a real estate investor and tired of running to chase leads, why not getting more clients in real estate instead of running on the rat race? Check out to know the best potential ideas on how to get real estate clients in the real estate market.

Set Realistic Goals

For beginners, it is advisable to start small and give yourself a warm-up period to gain some confidence and perspective. Talk to your broker about the firm’s average or the market standards. As a new real estate agent, getting new clients is hard work. So it is better to be realistic and set goals you can manage.

More: How to Become a Real Estate Agent.

Make Networking And Socializing A Priority

Home buyers tend to find their agents through friends or family members. So, getting yourself out there as an agent is very important in real estate prospecting. Socializing and networking is a great way to get good leads and generate business. Set aside time in your schedule to attend social or community events, professional networking events, or family gatherings.

Set Up A Strict Prospecting Schedule

Home buyers tend to find their agents through friends or family members. So, getting yourself out there as an agent is very important in real estate prospecting. Socializing and networking is a great way to get good leads and generate business. Set aside time in your schedule to attend social or community events, professional networking events, or family gatherings.

Prospecting is contacting people verbally or in-person solely to get their business. However, you need to set up a strict schedule every day for prospecting. You can call people you know, canvass neighborhoods, and ask old clients for referrals, check expired and FSBO listings, etc. Try various ideas and put in all your hard work regularly if you want to see results.

Ask For Referrals From Past Clients

All estate agents want to set up a referral business. There’s nothing better than getting clients who come to you recommended by previously satisfied clients. Don’t be shy in calling up your previous clients to ask for referrals. Give them your number and keep in touch with them regularly. This will make them feel special and more amenable to referring you to others.

Set Up Personal Meetings

Most people like to work with agents they know and like. Schedule some time to meet with people in person. Part of any successful prospecting plan is scheduling the time to meet people in your leads personally and being flexible about time. This practice generates trust and interest on part of the buyer and helps you grow as a realtor too.

Follow Up On Your Leads

Lead generation is not the only important part of prospecting. Successful prospecting requires you to follow up on your leads quickly and efficiently. Store contact information and keep a record of anything you learn about a prospect. Research details about neighborhood and community before calling them up. Prepare well for the conversation; it will surely impress the owner.

Go For Content Marketing

Content marketing can be a very useful prospecting method for new as well as established agents. Try to produce useful and valuable content for prospecting. Use web analytics to track what kind of content is getting most views. You can make some clever how-to videos or put some regular blog posts to share your knowledge and build your brand.

Meet Divorce Lawyers

People who are truly motivated to sell their homes can make for great leads. People going through a divorce often need to sell their homes quickly. You can work with divorce attorneys to get promising leads. You can also develop a mutually beneficial relationship with divorce lawyers by referring them to your clients who are planning to get a divorce.

Get Involved In Your Community

Getting actively involved in your community is another great way to get new clients and leads.  You can go to community events and socialize to get quality leads. Or you can simply help solve some problems related to real estate and others. Connecting with your community in a meaningful way can naturally grow your network of contacts and referrals.

Focus On Getting First Appointments

The activity that will most likely lead you to close is the first appointment. Agents generally win many of their clients in the first meeting itself. You should focus all your energy and hard work on securing as many first appointments as you can. You can try door-knocking, emails, open houses, networking, socializing, etc. to get first meetings.

Use Multiple Methods Of Prospecting(Like Door knocking, calling, and emails)

There is no rule that says you can use only one or two methods of prospecting. You can and should use multiple methods of prospecting. The tried and tested methods include door-knocking, emails, referral, listings, cold calling, etc. But why stop there? You can try automated messages, content marketing, Facebook and Instagram lead generation, networking, etc to get quality leads.

Use Real Estate Scripts

Using tried and tested real estate scripts is another great way of prospecting. Whether you use your own scripts or someone else’s, you’ll eventually start saying the things that you know will work. However, when you use other agents’ scripts, it eliminates the trial and error process. This enables you to see the desired results more quickly. So don’t discount it before you try.

Check The FSBO Listings

For-Sale-By-Owners or FSBO Listings indicate which houses are listed for sale and where. This list can easily become your main source for leads as the owners here are clearly ready to sell or people whose listing has been sitting for a while. You can call these listings and convert them into leads with some effort and dedication. Despite what many believe, FSBO listings can make great prospecting opportunities.

Check Expired Listings Too

Real estate agents should focus their lead generation activities on the listing side. Just like FSBO listings, expired listings can also become great lead generation sources. Some of the owners of these listings may still want to sell their house or want to look for a better agent. You can call these listings and see if any of them would like to work with you. There’s a good chance of you getting more listings than you thought you would.

Reach Out To Your Network Regularly

A good place to start building a network is letting your friends and family know you are a real estate agent. However, this is not enough. You should reach out to your sphere of influence regularly for them to remember you. Reach out to your past clients regularly and show them your appreciation. Also, try to meet or call people in your network as often as possible.

While prospecting it is inevitable that you will face rejection more often than not. However, don’t take it personally. This is part and parcel of real estate prospecting. Take feedback from as many people as possible and try to learn where you went wrong. Some hard work, diligence, and good humor along with the above tips for prospecting can help you more and more real estate clients.

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About the Author: Jess

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